Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

12/29/2025 Logistics Industry Insights
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El Salvador Joins Revised Kyoto Convention Boosting Global Trade

El Salvador Joins Revised Kyoto Convention Boosting Global Trade

The 32nd Session of the Revised Kyoto Convention (RKC) Management Committee concluded successfully, with El Salvador joining, bringing the number of contracting parties to 135. The meeting finalized the review of updated guidelines for both general and specific annexes, covering key areas such as customs security, advance rulings, and coordinated border management. Moving forward, the RKC will continue to be updated, contributing to global trade facilitation. The updates aim to streamline customs procedures and enhance security measures for international trade.

12/30/2025 Customs Knowledge
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Hebei District Tianjin Eases Largeitem Shipping Challenges

Hebei District Tianjin Eases Largeitem Shipping Challenges

This article provides a detailed guide for sending large item deliveries in Hebei District, Tianjin. It covers selecting a suitable courier company, the delivery process, important considerations, and answers to frequently asked questions. The aim is to help readers easily solve the challenges of transporting large items and enjoy a worry-free and convenient moving experience. It offers practical advice and tips to navigate the complexities of large item shipping within the specified area, ensuring a smooth and efficient process.

12/30/2025 Logistics Encyclopedia
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Nanchangho Chi Minh Overland Route Costs Speed Compared

Nanchangho Chi Minh Overland Route Costs Speed Compared

This paper delves into the cross-border road transportation market from Nanchang to Ho Chi Minh City, exploring key factors such as freight rates, transit times, and service models. A case study of Shanghai Audunweis International Freight Forwarding Co., Ltd. is analyzed. The paper also proposes strategic recommendations for companies engaged in cross-border logistics, aiming to provide decision-making references for relevant businesses and promote the healthy development of the cross-border logistics industry.

03/25/2025 Logistics
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WCO Releases New Ecommerce Crossborder Trade Rules

WCO Releases New Ecommerce Crossborder Trade Rules

The World Customs Organization (WCO) E-Commerce Package provides a guiding framework for customs administrations in managing cross-border e-commerce, with the core being the Framework of Standards on Cross-Border E-Commerce. It covers trade facilitation, security, revenue collection, and consumer protection. The WCO urges countries to implement the package in phases based on their national circumstances and provides support to promote secure, efficient, sustainable, and inclusive cross-border e-commerce development.

12/30/2025 Customs Knowledge
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Worldairways Launches New Freight Route Connecting Xi'an and Nuremberg to Boost Trade

Worldairways Launches New Freight Route Connecting Xi'an and Nuremberg to Boost Trade

World Airlines recently announced a weekly freight route connecting Xi'an to Nuremberg, utilizing DC-10F freighters to accelerate China-Europe trade and support export growth in Shaanxi Province. Future flights are set to increase to three times a week and will upgrade to MD-11F freighters to enhance transport capacity. Xi'an Xianyang International Airport is actively expanding to accommodate the growing demand for air cargo.

07/23/2025 Logistics
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Exploring Paknam Port A Key Maritime Hub in Thailand

Exploring Paknam Port A Key Maritime Hub in Thailand

Located in Thailand's Nonthaburi province, Bangkok Port serves as a vital transshipment hub connecting Thailand with Malaysia and Vietnam. With its strategic location and abundant fishery resources, the port plays a crucial role in the region's economic activities while also reflecting a rich cultural heritage. As industrial zones expand, the prospects for Bangkok Port have become even broader, establishing it as an important hub for international shipping.

07/24/2025 Port Encyclopedia
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China's Lüliang Dawu Airport Boosts Regional Connectivity

China's Lüliang Dawu Airport Boosts Regional Connectivity

Lvliang Dawu Airport is a regional civil airport located about 20.5 kilometers from the city center of Lvliang, Shanxi Province. Construction began in 2009, and the airport was officially opened in 2014, serving multiple domestic routes. It is designed to handle an annual passenger throughput of 200,000 and is equipped with good facilities and service capabilities, making it an important aviation hub for the region.

07/29/2025 Logistics
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Luoding Airport: Guangdong's Resilient Aviation Hub Revives Regional Growth

Luoding Airport: Guangdong's Resilient Aviation Hub Revives Regional Growth

Luoding Airport, located in Luoding City, Guangdong Province, is the first airport in China dedicated to low-altitude flight routes. Since the project began in 1990, it has undergone several renovations and upgrades. After a temporary suspension of operations, it reopened its routes in 2014, becoming a hub for civil aviation activities that attract foreign investment and promote economic development, thus opening new opportunities for growth.

07/29/2025 Logistics
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Overview of Chengdu Shuangliu International Airport and Air Freight Information

Overview of Chengdu Shuangliu International Airport and Air Freight Information

Chengdu Shuangliu International Airport (IATA: CTU, ICAO: ZUUU) is a significant customs airport located in Chengdu, Sichuan Province, facilitating international flights. This article summarizes essential information about the airport, including operating hours, customs clearance requirements, and international routes. Additionally, it introduces the three-letter code query for the West Coast cargo platform and related services, aimed at improving freight efficiency and promoting the development of air trade.

07/21/2025 Airport Codes
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